Auto and Off-Road · WooCommerce + Klaviyo · Jan 1 to Jun 30, 2026 (engagement ongoing)
American Off-Roads
A campaign dependent account rebuilt into an automation first retention channel in six months.
- 4.4xFlow revenue vs the prior six months
- 26.27%Of total store revenue from email
- $248,467Attributed email revenue in six months
The Situation
American Off-Roads sells American made UTV and ATV parts and accessories, with single orders that regularly run from $150 to well over $1,500. The store itself was healthy before the engagement. The first half of 2025 closed at $820,514 in revenue, supported by financing options, free shipping, and a loyalty program.
Email was the weak link. Only 5.89% of revenue was attributed to email in that period, far below the 20 to 30% range a store of this size should expect. Flows produced just $7,771 in six months, so nearly every email dollar depended on manually sent campaigns.
By late 2025 flow activity had grown to $45,710, but campaigns still carried 62% of email revenue, and total store revenue dipped 16% against the first half. The list existed. The automation behind it did not pull its weight.
Off road parts buyers research hard before they spend. They compare brands, check fitment, and hesitate at checkout on four figure carts. Without automation covering the site visit, browse, cart, and checkout stages, that hesitation went unanswered and recoverable revenue leaked every day. The job from January 2026 was to rebuild the flow system around exactly that behavior.
The core gap: a store doing $685K to $820K per half year with email attribution under 18%, and hesitant high ticket buyers being caught by nothing automated.
| Period | Total revenue | Attributed revenue | Attribution | Flow revenue | Flow share of email | Campaign revenue |
|---|---|---|---|---|---|---|
| H1 2025 (Jan 1 to Jun 30) | $820,514.36 | $48,328.30 | 5.89% | $7,771.19 | 16.08% | $40,557.11 (83.92%) |
| H2 2025 (Jul 4 to Dec 31) | $685,412.91 (down 16%) | $118,850.60 (up 146%) | 17.34% | $45,709.94 | 38.46% | $73,140.66 (61.54%) |
Flow Architecture
Eight live flows rebuilt during the engagement, covering the full buyer journey: welcome onboarding split by customer status, a four stage hesitation ladder across site, browse, cart, and checkout, then winback and post purchase. Total flow revenue Jan 1 to Jun 30, 2026: $201,432.88.
- Welcome Series (customer vs non-customer A/B)$148,294.50
- Abandoned Checkout Flow$18,462.35
- Browse Abandonment$9,845.60
- Abandoned Cart Flow$6,531.18
- Site Abandonment Flow$5,120.45
- Welcome Series - Customer v. Non-Customer split$11,340.90
- Winback Flow$1,050.25
- Post Purchase Flow$787.65
Strategy and Setup
Segmentation
- Campaigns go only to engaged segments (30 and 60 day windows), which kept open rates between 76% and 88%.
- Welcome path split by customer vs non-customer status.
- Churn risk segment built from WooCommerce purchase data.
- Lapsed profiles suppressed so dead weight never touches sender reputation.
A/B Testing
- Welcome Series customer vs non-customer split runs as a live A/B flow and produced $11,341 on its own.
- Campaign angles tested across education, product spotlight, and offer frames.
Technical Setup
- WooCommerce Placed Order attribution wired for clean revenue tracking.
- 0% spam report rate held across the engagement.
- Deliberate cadence of 1 to 2 highly targeted campaigns per month, warm segments only.
Campaign Management
Campaigns stayed a supporting channel by design: $47,035 across six months, sent to engaged segments only. Education angles like maintenance and fatigue prevention outsold pure product pushes, with the top send at $8,505 from 4,390 recipients.
The Results
| Metric | H1 2025 | H2 2025 | H1 2026 (engagement) |
|---|---|---|---|
| Total store revenue | $820,514.36 | $685,412.91 | $945,823.54 |
| Attributed email revenue | $48,328.30 | $118,850.60 | $248,467.84 |
| Attribution rate | 5.89% | 17.34% | 26.27% |
| Flow revenue | $7,771.19 | $45,709.94 | $201,432.88 |
| Flow share of email revenue | 16.08% | 38.46% | 81.07% |
| Campaign revenue | $40,557.11 | $73,140.66 | $47,034.96 |
| Revenue per email recipient | $0.68 | $0.89 | $1.59 |
H2 2025 store revenue declined 16% on seasonality while email attribution still climbed. During the engagement, total revenue grew 38% and attributed revenue grew 109% against H2 2025.
Deliverability Benchmarks
67.4% open rate, 0% spam reports, both rated Excellent by Klaviyo.
What Made This Work
The welcome series is the front door: $148,294 from one flow. Onboarding that explains financing, Made in USA sourcing, and loyalty rewards before any product push, because trust sells four figure parts.
A full hesitation ladder: site, browse, cart, and checkout flows recovered $39,959 combined from buyers who paused mid decision.
Deliverability as strategy: 67.4% open rate, 0% spam reports, campaigns sent to engaged segments only.
$201,432 in flow revenue in six months. 81% of all email revenue, generated automatically.